Website Privacy Policies
Who, What, Where, When & How
The way in which your personal information can be used for direct marketing will also change. For the first time, you will have the right to ask a private-sector organisation to tell you where they got your personal information. A private-sector organisation will also have to give you an easy way to opt-out of receiving direct marketing communications.
Five new kinds of credit-related personal information including the repayment history on your home or car loan and your credit card will be able to be collected by credit reporting bodies and passed onto lenders. It is also important to remember that you can request a copy of your credit report from a credit reporting body for free in most circumstances. The new privacy laws will also give the Commissioner new powers to resolve privacy complaints and investigations, including the ability to impose a penalty of up to $1.7 million.
- What website visitor or customer information you collect.
- How this information is used within your organisation.
- How personal information is stored, and
- How do you ensure this information is kept secure.
Additional to these basic requirements, the following information should also be included where applicable:
- Email updates - Details of whether you send product advertisements or updates via email including details of options for customers to easily unsubscribe (and ensure emails sent provide links for recipients to unsubscribe and an email address where customers can ask for their details to be updated or deleted).
Apps need Privacy Policies too
Other articles in this edition:
- 7 Warning Signs Of A Business In Trouble
- There's An App For That - Printing From Your Mobile
- Reading Corner - Think and Grow Rich
- Time To Get Your Business Mobile Ready
- Tools To Create Great Business Videos
- Avoid Termination Pitfalls
- Business Start Up Corner - Home Is Where The Business Is
- Breaking News For Business Owners
IMPORTANT DISCLAIMER: This newsletter is issued as a guide to clients and for their private information. This newsletter does not constitute advice. Clients should not act solely on the basis of the material contained in this newsletter. Items herein are general comments only and do not convey advice per se. Also changes in legislation may occur quickly. We therefore recommend that our formal advice be sought before acting in any of these areas.